Alma DDB has been selected through competitive procurement as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program, according to a PRNewswire story.
"This recent win reinforces Alma DDB's strategic vision and positioning, not only as a leading agency in the US Hispanic marketplace, but also a partner with full General Market capabilities and experience and most important, a pioneer that is helping clients with what is a new 'mainstream' market, a fusion of different cultures and background," said Luis Miguel Messianu, president and CCO at Alma DDB.
Alma DDB will be responsible for leading various partner agencies in developing an overall communications plan, which includes strategic development, creative development (traditional, digital, social), media planning and buying, and public relations efforts.
"We are thrilled about the opportunity to partner with the Florida Department of Health to support such an important public health initiative," said Joe Cronin, managing director at Alma DDB. "Forging a path toward a tobacco free Florida will require a dynamic strategy and a comprehensive communications plan that has the ability to connect in a meaningful way with various age groups and multicultural audiences."
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