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- How You Can Help the FDA Choose Cigarette Warning Labels
- Published: 2011-01-11 Views:120 reads
Packaging is a huge part of a product's appeal and cigarette packs are no different. The coloring, branding and imagery helps to attract customers, especially kids.
That's why the recent unveiling of large, graphic health warnings that will be mandatory for all cigarette packs sold in the U.S. is a huge deal. And the Food and Drug Administration is asking the public to weigh-in on the 36 proposed warning labels. They are "testing the waters" on the proposed rule, and will use comments, research results and scientific findings to pare the list down to nine images, to be implemented for good by Fall of 2012.
The comment period ends January 11, 2011, and it's important we end up with the strongest images and warnings possible and that we let the FDA know how important implementing the proposed rule is to preventing the toll of tobacco use. The proposed warning labels will cover 50 percent of a cigarette pack and will portray some of smoking's negative health effects. They include statements like "Warning: Tobacco smoke can harm your children." Another is "Cigarettes cause cancer," next to a sore-studded mouth.The warnings will be the first major change to cigarette packaging in decades.
Currently, cigarette warnings consist of small, text-only and generally weak messages, such as "Cigarette Smoke Contains Carbon Monoxide." The improved warnings are a long time coming for health advocates, who recognize the importance of repeatedly warning smokers of tobacco's damages effects and using graphic imagery to tell it.
Graphic and visible warning labels are more likely to aid in cessation and more accurately convey the health risks of tobacco use. According to a fact sheet by the Campaign for Tobacco-Free Kids,"smokers report that large comprehensive warning labels reduce smoking consumption, increase motivation to quit and increase the likelihood that they will remain abstinent following a quit attempt.
You can view the FDA's proposed cigarette warning labels on their flickr account. The last day to submit comments on the warning labels and the proposed rule is Tuesday, January 11th. Let the FDA know that graphic warning labels are a smart step in prevention by lending your voice during their comment period.
Source from: Health Change
http://act.tobaccochina.net/englishnew/content.aspx?id=45396